One of the most recognized people in the world is that jolly, old elf, Santa Claus. Everything about him — his beard, hat, coat, belly, and even his distinctive laugh — immediately […]
How Much Do You Know About Santa Claus?
The Unbelievable Marketing Campaign that Sank a Company
When it comes to brand identification, few companies have been more successful than The Hoover Company and its sales of vacuum cleaners. In the United Kingdom, Hoover so dominated the vacuum cleaner […]
The Death Row Origin of Nike’s Slogan
“Just Do It” has been the slogan of Nike since 1988. The words evoke visions of bold determination and inspirational challenges to be your best. Far from inspirational, the origin of the […]
Check Out These Wacky Board Games
Pinky Lee Vintage and The Runaway Frankfurters Game Spend an exciting evening chasing hotdogs around the gameboard. The first to capture a frankfurter gets to put it on his or her wagon. […]
Don’t Judge a Product by its Name
In marketing, deciding product’s name is the first big step to letting the world know why it needs that particular item. Unfortunately, the language barrier sometimes presents its own obstacles and sends […]
A Smile So Sharp It Will Split Atoms
From 1940 to 1945, if you wanted to acquire radioactive material in Germany, you didn’t have to engage in cloak-and-dagger shenanigans; you simply had to go to the nearest pharmacy and purchase […]
