When you think of Nintendo, you probably think of Super Mario Brothers, Legend of Zelda, and the company’s never-ending progression of gaming consoles. With such high-tech products, it might surprise you that Nintendo Corporation is 130 years old.
Fusajiro Yamauchi founded Nintendo on September 23, 1889. At that time the Ottoman Empire was still 35 years away from its demise.
Nintendo’s original product was playing cards. It struggled for almost all of the first century of its existence to find its identity and a successful product. By the 1960s Nintendo had been associated with such things as cab services, food manufacturing, television production, and hotels.
With company stock value down to a paltry ¥60, Hiroshi Yamaguchi, the founder’s grandson, knew he needed to take drastic measures. In 1966 he committed Nintendo to children’s toys, taking the first steps toward making the company what it is today.
As the 1970s dawned, consumers were showing greater interest in electronic toys. Nintendo first met this need by producing video game consoles and then arcade games. Today, Nintendo is one of the most influential names in the gaming industry and one of Japan’s most-valuable companies with a market value of over $37 billion in 2018.
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